BORN OUT OF DISCONTENT

For over two decades, we powered India’s beauty industry supplying ingredients that promised transformation. We watched them lose their strength to dilution and imitation.

They said India wasn’t ready.
We knew better.

A land this complex, its heat, dust, and pollution deserves science made for it.
So, we stopped waiting and built CUERI.

No theatrics. No compromise. Just performance, perfected for where you actually live.

INFLUENCED BY LIFE
FORMULATION FIRST
DISCOVER THE ALCHEMY

Built for India’s UV, pollution, heat, humidity, and chaos

Every formula is crafted in-house, dozens of prototypes, pH-balanced, barrier-friendly, designed to perform in India’s unique climate.

If it’s not better, it doesn’t launch.

Every detail, texture, absorption, layering is perfected. No fillers. No knockoffs. Just formulas that perform.

INSPIRED BY CURIE

CUERI draws its spirit from Marie Curie, the only person to hold Nobel Prizes in both Physics and Chemistry.

Her pursuit of truth, her faith in evidence, her fearless curiosity these guide us still.

“Curie” felt right, until the digital world disagreed.

So we reimagined it as CUERI.

Same soul, new form. And perhaps, a little more beautiful on a bottle.

Meet The Team

Abhinay Desai, Growth Lead
Abhinay leads product strategy, commercialization, and market intelligence.
With over 20 years of experience across market research, product management, and marketing, he brings a deep understanding of Indian consumer behaviour.
At CUERI, he focuses on building scalable, technology-led products grounded in consumer insights.
Neha Sahu, Formulation Lead
Neha leads formulation strategy and product development at CUERI.
She creates effective, safe, and stable formulations designed specifically for Indian skin, hair, and climate, prioritizing long-term results over short-lived trends.
Neha anchors product innovation at the heart of CUERI, aligning formulation with quality, scalability, and responsible manufacturing.