The active growth stage of the hair follicle. CUERI formulas utilize Lavender and Amaranth to support the duration and depth of this phase, ensuring hairs stay anchored longer.

Commonly known as pattern thinning. It is driven by genetic sensitivity to DHT. Our research focuses on botanical inhibitors to mitigate the enzyme activity associated with this condition.

A synergistic process where multiple antioxidants (like Vitamin E and Proanthocyanidins) work in sequence to neutralize free radicals indefinitely.

The scalp's outermost physical shield. A compromised barrier leads to TEWL and allows environmental pollutants to trigger micro-inflammation.

Plant fats that share an identical molecular signature with human sebum, allowing for immediate absorption without clogging follicles.

The core CUERI technology that utilizes molecular affinity to unbind and lift heavy metals and oxidized sebum from the follicle opening.

A hormone derived from testosterone that can shrink hair follicles. We utilize Hairy Root Basil Extract to help inhibit the conversion process that creates DHT.

A sustainable biotechnology used to produce Hairy Root Basil Extract, which is clinically proven to reduce hair loss by inhibiting the 5-alpha reductase enzyme.

Structural damage caused by the hair shaft expanding and contracting repeatedly when wet. Regulating this with lipids is key to fiber integrity.

The process where environmental pollutants cause scalp oils to turn rancid (oxidize), creating inflammatory byproducts that damage the hair bulb.

The ecosystem of beneficial and harmful bacteria/fungi on the scalp. CUERI uses Patchouli to harmonize this environment and prevent dandruff (Malassezia).

Ultra-fine particulate matter from city pollution. These particles are small enough to enter the follicle and trigger "Pollution-Induced Hair Loss."

A natural component of skin sebum. Amaranth Seed Oil provides a high botanical source of squalene to instantly repair a dry, itchy, or aging scalp barrier.

A condition where stress or environmental shock pushes a large number of hairs into the shedding phase. Our formulas aim to soothe the triggers that lead to this state.

The measurement of moisture escaping through the scalp. High TEWL signals a broken barrier and results in chronic dryness and irritation.

Vasodilation is the widening of blood vessels, particularly arteries and arterioles, caused by the relaxation of smooth muscles in their walls, which increases blood flow and reduces blood pressure.

The measurement of moisture escaping through the scalp. High TEWL signals a broken barrier and results in chronic dryness and irritation.

The enzyme responsible for converting testosterone into DHT. Inhibiting this enzyme is a primary strategy in our botanical hair retention research.